What you will study
Experience a career-driven, hands-on education as you earn your Events and Services
certificate at the University of Central Missouri. We believe that great learning
happens both inside and outside the classroom. That鈥檚 why our undergraduate classes
include projects where you鈥檒l work with real organizations to make their services
exceptional while gaining on-the-job experience.
In addition to core classes in Professional Sales, Services Marketing and Events Management,
you can choose between the two following classes to tailor your educational experience
to your professional interest:
- Small Business Operations Analysis: For those interested in managing the daily operation of businesses
- Advanced Events Management: For anyone interested in planning and executing large events, such as festivals, conventions
and weddings
Excellence in Events and Services
- A Best Business School (U.S. News & World Report, 2022)
- A Best Value Bachelor鈥檚 Degree College for Business Administration and Management (College Factual,
2022)
- A Best Value College for Marketing/Marketing Management, General (College Factual, 2022)
- A Most Popular College for Business, Management & Marketing (College Factual, 2022)
- #1: Best Value Bachelor鈥檚 Degree College for Specialized Sales, Merchandising & Marketing in the
Plains States Region (College Factual, 2022)
- A top public school in the Midwest region (U.S. News & Report)
- Among the top universities for Professional Sales Education (College Factual, 2021)
Unique learning opportunities in events and services
Combine our Events and Services certificate coursework with your undergraduate degree
program for even more experiential learning and professional development opportunities.
- Small classes: Our classes average between 24 and 30 students. This small student-to-faculty ratio
gives you direct, individualized access to marketing experts, even in the Events and
Services certificate program, and will help you build lasting connections with your
peers.
- Student life: Join other marketing students in student organizations and professional associations,
such as the American Marketing Association (AMA). You can network with and learn from
marketing professionals and also compete in regional and national competitions.
- State-of-the-art classroom technology: Improve your professional speaking and presentation skills in our State Farm Sales
Lab classrooms, outfitted with technology that鈥檚 used in the real world.
What can you do with a certificate in Events and Services from UCM?
Earning an undergraduate certificate in Events and Services from UCM prepares you
for a variety of exciting and growing careers with established companies or as an
entrepreneur, such as:
- Meeting or wedding planner
- Convention or conference manager
- Event manager or operations director
- Festival manager
- Food and beverage manager
- Fundraising director
- Services or venue manager
- Social event coordinator
Regardless of where you end up in your career, our Events and Services certificate
will help you be an agile thinker who can plan and manage events effectively, as well
as build lasting professional relationships. The skills you learn here will help you
for the rest of your career.
Exciting careers with a certificate in Events and Services
Use the interactive tool below to gather insights about job outlooks and potential
salaries with an Events and Services certificate from UCM.
Financial assistance options for your Events and Services certificate
We believe that nothing should get in the way of your career goals, especially not
the cost of your education. That鈥檚 why the University of Central Missouri provides
you with a variety of options to help finance your undergraduate education. In fact, LendEDU recognizes UCM as a top-ranked university for low student debt.
In addition to university-wide scholarships and grants, you may qualify for scholarships
through your major field of study. Visit your major鈥檚 program page to learn more about
the scholarships available to undergraduates in your bachelor鈥檚 degree program. You
can learn more about program-specific scholarships at the .
Nationally Recognized for Excellence
Events and Services housed in UCM鈥檚 Marketing program
The Sales Education Foundation recognizes our Marketing program for its excellence
and value. Earning your Events and Services certificate from UCM means learning from
nationally recognized professors and graduating with a distinguished certificate.
Meet Dr. Todd McClure
Associate professor of Marketing
Dr. McClure regularly teaches undergraduate courses in Services Marketing, Brand Management,
Principles of Marketing and Professional Speaking and Presentation. Since 2007, UCM
students have benefitted from his exciting teaching style and first-hand insights
from years of research on customer service and satisfaction, celebrity endorsers and
how to improve marketing education.
Nationally accredited program
AACSB-accredited business school
UCM鈥檚 Business program is accredited by the Association to Advance Collegiate Schools
of Business (AACSB). As an undergraduate student in the Events and Services certificate
program, you鈥檒l receive a nationally recognized, high-quality education.
leftright
